Up Conversion (SD to HD)

Up conversion (or up-rezzing) is a relatively new term coined at the beginning of this millennium to describe the process of enhancing the resolution from a standard definition source to a high definition source.

By now, it is hard to imagine anyone not knowing what HDTV is. We have all seen it, and the major electronic manufacturers and major retailers have done a tremendous job educating us with the clarity and beauty that can only be seen on HD.

While today it may prove difficult buying a standard definition digital video camcorder, it was not too long ago that HD was only available to a few film & TV professionals at an exorbitant cost. The truth is, that from the home video VHS, Hi8, Betamax, and up to the DVD, our lives as a whole have been documented in Standard Definition.

The best news is that it doesn’t have to cost much at all. For a relatively low price, you can now enjoy your content in full HD. Why settle on a blurry and fuzzy picture when you can convert it to a higher quality and clarity?



The amount of pixels in an SD frame only equal 17% of an HD equivalent. In other words, HD has about 6 times more information and detail than SD. That is not a small amount. That means that your personal content, be it irreplaceable family history, unique creative endeavor or a recording of a historic event can be brought to a new level of experience that simply was not available until recently.


One of the main benefits of HD is the ability to see a much higher level of detail. While SD to HD up conversion cannot compare or match up to originating the exact same content on HD, there is a noticeable difference when viewing and experiencing the finer details and overall picture clarity. When you up convert with us, you choose to experience your content in a way that reconnects you and your audience, be it family, friend, client or viewer with that very moment in a much more profound way. You simply cannot compare.


It is true that there are many consumer level products that automatically up convert, such as DVDs, TVs, Blu-ray players and others. While we believe that it is a great feature for general purposes, it simply falls short when dealing with valuable content.  Since at Advanced Media we believe that “Your content is invaluable” and that “History is worth repeating,” we are offering our high-end solution for a relatively low cost.

We utilize TV broadcast professional technology to process and up convert content from SD to HD. Our equipment is unique to the film industry and cannot be bought or operated by the average consumer, or your local AV shop. This equipment processes your SD content and through the use of unique algorithms and hardware, it is capable of producing HD content that is fit for broadcast! There is simply no comparison to the level of picture quality and detail that can be obtained using this process.

While our HD and up conversion processing equipment represents a very significant capital investment, we have created a process that enables us to offer it for a fraction of the cost. You don’t need to spend much to get your content to HD.

What are you waiting for?


We use a film/TV broadcast industry Teranex up converter for processing and noise reduction. We can up convert from NTSC and PAL source tapes or files to 1920×1080 or 1280×720 HD 1080i @ 29.97 frames per second.  We do not resize in computer or utilize any consumer type products. Our tests for our broadcast clients between various up conversion processes have always proven Teranex to offer the highest quality, detail, color, noise reduction and motion-compensation possible.

We use component analog-to-digital converters and use only HD-SDI connectivity to process the signal.

Picture and sound restoration can be offered separately.