Blu-Ray Benefits & Uses

• Improved Capacity
• High-Definition Video
• Enhanced Interactivity
• Enhanced Copy Protection
• Future Proof

The most obvious benefit is its larger capacity. With 25gb/50gb to use vs. the standard 4.7gb of a DVD, Blu-ray simply offers better picture quality and has the ability to hold far more content on one single disc.

High-definition video is both mainstream and widely expected by many people. Moreover, most new digital and video cameras offer picture quality matching HD and higher. These qualities would be lost on a standard DVD. Blu-ray is a fantastic storage media for HD content and is very safe and durable, bypassing the need to buy expensive hard disks.

Blu-ray offers exciting new levels of user and web interactivity. With Blu-ray, you can add exciting features to your content and have it easily interact and integrate with the Internet.

Finally, the Blu-ray disc has been designed to be future proof. This means that by buying all the new equipment needed, you will not need an upgrade in the near future as the next-generation formats evolve. The shear investment size that went and still goes into the development of the format by many leading technology and electronics companies helps to ensure the fact that Blu-ray is here to stay for generations to come.

Today, many personal and laptop computers, as well as entertainment centers are equipped with Blu-ray readers and players. Blu-ray is no longer the technology of tomorrow. It is the technology of today.

Just how easy is it to duplicate/copy Blu-ray discs?
For those who care about copyright protection, Blu-ray utilizes a variety of copy protection methods such as Digital Rights Management (DRM) and other sophisticated built-in protection mechanisms. Copying and duplicating Blu-ray discs, while not impossible, is not a task easily done by the average hacker. Blu-ray illegal copying is not as common as with DVDs, and therefore, your content enjoys a higher level of protection. There is a reason why there are no Blu-ray burners for sale in the consumer market. Blu-ray authoring drives and software are not cheap nor are they available to many hackers. The possibility that someone may copy your Blu-ray content is genuinely very slim.

Tell me more about up conversion media from Standard Def to Hi Def.
The process of transforming standard definition video to high definition video is defined as “upconversion.”  What is important to know is that upconversion comes in many forms. You can simply resize an SD file onto an HD timeline in a computer-based video editing system, and you can even use a consumer grade “DVD upconverter,” however, in reality these processes are not intended for this purpose and are merely “tricks” that happen to be possible and used to entice consumers into buying HD TV flat screens. In order to upconvert from NTSC to 1080p, a device has to enlarge the number of pixels sixfold. It is similar to using the “digital zoom” function on your camera over the “optical zoom.” The picture becomes grainy, highly pixelated, and soft.
At Advanced Media we utilize the help of the Teranex hardware to upconvert your media with a high-quality and high level of precision to create astounding results. With our process you can create high-definition content from your old home-movies and 8mm film stock; an old feature film; or any other content or filmed event that is important to you.
High definition is really about definition. If you want it done – do it right!

I’m still not convinced. Why should I upgrade from DVD to Blu-ray?

The simple answer is HDTV. If you’ve ever seen high-definition (HD) video on an HDTV, then you know just how incredibly sharp the picture is and how vivid the colors are. In fact, HD offers 5-10 times the amount of detail compared to standard-definition (SD). The problem with today’s DVDs is that they only support SD and don’t have the necessary storage capacity to satisfy the needs of HD. This is where Blu-ray comes in. It offers up to 50GB of storage capacity and enables playback, recording, and rewriting of HD in all of the HD resolutions including 1080p. The format also supports high-definition audio formats and lossless audio.

In addition to the greater video and audio quality, the extra storage capacity also means there will be plenty of room for additional content and special features. This combines with the interactivity layer, which brings the menus, graphics, and special features to a whole new level. The advanced interactivity combined with the networking features of Blu-ray will also allow content producers to support new innovative features such as downloading extras, updating content via the web, and watching live broadcasts of special events.

Thanks to the greatly enhanced HD video and audio quality as well as the advanced interactivity and networking features, Blu-ray represents a huge leap forward in the DVD viewing experience and will offer consumers an unprecedented HD experience.

Blu-ray gives your data more room to grow. With more than five to ten times the amount of storage of a DVD, Blu-ray is especially convenient for archival purposes. By storing more data on each disc, you also save extra physical space, creating less clutter.

HD home entertainment is the way to go. Gone are the days of bulky big box TVs ruling your livingroom. High definition is nearly standard in the U.S. This rate is only growing. Blu-ray optimizes the picture quality that HDTV can provide.

The price of a player is now reasonable. No longer is a Blu-ray player an expensive niche product. You can find online deals for devices for as low as $70. Even name brand players with Internet capabilities can be found for as low as $130.

Overall, the growing popularity of Blu-ray forecasts better prices and a wider selection of products and services.

And lastly, since we at Advanced Media believe that your history is valuable and that “history is worth repeating,” we definitely believe that history is worth repeating in HD!

Considering all of these reasons, why not treat yourself to a Blu-ray upgrade?

To learn more about Blu-ray technology, please contact us at (323) 469-0707 or at